Podcasting Podcasts

I had the distinct pleasure of spending an hour on the phone with Vanessa Fox, Product Manager of Google Webmaster Central, interviewing her just over a week ago. Our discussions ran the gamut of SEO issues — redirects, duplicate content, AJAX, Flash, PageRank, and of course, the wealth of tools and reports that Google has made available in their Webmaster Central.

If you prefer to read this interview, check out the transcript.

The interview has been edited down to 40 minutes, and is now available for you to listen to.

 

 Interview with Vanessa Fox [39:33m]: Play Now | Play in Popup | Download

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Eric Ward has been link building since the early 1990’s and well before the days of Google’s PageRank. His client list includes such large companies as Amazon.com and the Discovery Channel.

Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.

 

 Eric Ward - AMA Interview [36:27m]: Play Now | Play in Popup | Download

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A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as blogs, podcasts, video, and social media. Stephan Spencer, Netconcepts’ founder and president, had the pleasure of recently interviewing good friend Toby.

Listen to this 23 minute podcast, and hear what Toby had to say about blogs, social media strategy, and more…

 

 Interview with Toby Bloomberg [23:12m]: Play Now | Play in Popup | Download

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Get an inside look into this valuable online encyclopedia in Stephan Spencer’s interview with SEO specialist Jonathan Hochman. They cover topics like: building knowledge about your brand, delivering traffic to your website, avoiding “linkspam” and things you should definitely not do to anger the Wiki editors.

 

 Jonathan Hochman Wikipedia Interview: Play Now | Play in Popup | Download

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In this engaging interview with Dave Olson, Marketing Coordinator for Elastic Path Vancouver, Netconcepts’ VP of Search, Brian Klais discusses his first-hand knowledge of organic search.

In this podcast, Brian focuses on the knowledge and on-going expertise needed to succeed in the organic search market. SEO Best practices can be found anywhere, (just search Google). However, how are you scaling optimization across your entire website? Which techniques will light the most search engine bulbs? How can my keywords open the door to the Long Tail of Natural Search? Listen as Klais answers these questions and shares his expertise on the latest techniques used to get found through organic search.

Interview conducted by Dave Olson, Marketing Coordinator for Elastic Path (Elastic Path podcast 24) on Tuesday, February 13, 2007.

 

 Interview with Elastic Path: Play Now | Play in Popup | Download

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The phrase “social media optimization” is relatively new to search. SMO is defined as: the new art of wielding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia.

Neil Patel a leading practitioner of social media optimization, a top influencer at Digg.com and an eloquent speaker. In this 15 minute interview, Stephan Spencer, President and Founder of Netconcepts, sits down with Neil to talk about the most important social media sites. You’ll learn how to get there, how to determine potential risks, and what the benefits are to engaging in SMO.

 

 Interview with Neil Patel, Social Media Optimizer [13:48m]: Play Now | Play in Popup | Download

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In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.

Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.

 

 Interview with Brian Klais for DIRECT Magazine [34:31m]: Play Now | Play in Popup | Download

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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

 

 Interview with Hershel Reese and Web 2.0 [37:12m]: Play Now | Play in Popup | Download

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Matt Griffin, Alan Rimm-Kaufman, and Joe Dysart discuss, in this article, new concepts for companies to attract customers and keep them “involved” through the checkout proccess. It may be a series of tactics or success may fall on just one tactic.

This article explains, in some detail, new concepts and new twists on old concepts. One of these successful marketing concept is blogging. “Blogging should be part of any online retailer’s SEO arsenal,” says Stephan Spencer, Founder and President of Netconcepts.

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In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen.

Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal.

Read the Executive Summary: part 1 and part 2

Download the Transcript: PDF (300 K)

Produced by MarketingProfs.com

 

 Buzz Marketing Podcast Roundtable Interview [105:28m]: Play Now | Play in Popup | Download

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